Patrick Hoelck POLAROID HOTEL | Book release and signing

April 20 2011 . 02:00pm

Book Release And Signing
Thursday, April 21, 2011
9-11pm
LEADAPRON
8445 Melrose Place
Los Angeles, CA 90069

LOS ANGELES – OHWOW and LEADAPRON are pleased to host the book release and book signing event for Patrick Hoelck’s POLAROID HOTEL.

Press, flash, picture. Simple. Then wait. And wait. And wait some more. The anticipation to see what you have captured is a thrill that has been lost with modern technology. In a world full of instant there have been unfortunate casualties. Polaroid instant film was almost one of them. It’s not just the nostalgia that makes Polaroids alluring. It’s the unpredictability. You never know if you’re going to end up with a masterpiece or a disaster but it really doesn’t matter, it’s yours.

In POLAROID HOTEL, Hoelck pays tribute to the art of Polaroid photography with a book of images that capture intimate moments of his life and career throughout 17 years, showing that just because Polaroid has aged it hasn’t lost its appeal.

“Hoelck’s images seem at first to be random, thrown together, an accidental assemblage, but they provide a narrative of our cultural landscape, a series on contemporary urban life.” – Gisela Getty

Patrick Hoelck is an American contemporary photographer and director. This is Hoelck’s second publication following his first book Tar, that is now out of print and considered a classic. Hoelck has shot major editorial, fashion and advertising campaigns and recently made his feature film directorial debut with Mercy, winning Best Director and Best Film in the Savannah Film Festival amongst other honors.
 

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Polaroid Hotel by Patrick Hoelck | Kickstarter

December 28 2010 . 10:02pm

 

About this project

In a world full of instant there have been unfortunate casualties; Polaroid instant film was on the verge of discontinuation. A marvel of its time the simplicity was its pull. Press, flash, picture. Simple. Then the wait, the anticipation to see what you captured was a thrill that’s been lost with modern technology. It’s not just the nostalgia that makes Polaroids alluring. It’s the unpredictability. You never knew if you’d end up with a masterpiece or a disaster but it didn’t matter, it was yours.

I decided to pay tribute to the art of Polaroid photography with a book of images and an exhibition that capture intimate moments of my career through the years. I wanted to show that just because a certain technology has aged it doesn’t have to lose its appeal.

Here is an excerpt from the book’s foreword by Gisela Getty:

Hoelck’s images seem at first to be random, thrown together, an accidental assemblage, but they ‚Ä®provide a narrative of our cultural landscape, a series on contemporary urban life. The expressions in most portraits are introspective and skeptical, the girls seem to undress for no-one, the ketchup bottle is broken, a monochromatic image postulates CHANGE, juxtapositions of empty industrial places and self-referential youth, vulnerable, naked, Vincent Gallo frozen as a silver- star, a girl stripping down her nylon-slip, a dial on a wall, a kiss radiating a golden light streak, Hoelck’s images are always modern and now.

Find out more at: portfolio.patrickhoelck.com / kickstarter.com

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POLAROID HOTEL by Patrick Hoelck

July 28 2009 . 03:25am

Find out more HERE

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