TRAV | END OF THE BEGINNING teaser video by @_emjay_

June 24 2014 . 01:00am


Shot and edited: @_emjay_

TRAV | END OF THE BEGINNING
Opening reception June 28, 2014 | 7-10p
The Seventh Letter Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 9003

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TRAV | END OF THE BEGINNING opens June 28, 2014 at The Seventh Letter Flagship Store and Gallery

June 24 2014 . 12:41am

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TRAV | END OF THE BEGINNING
Opening reception June 28, 2014 | 7-10p
The Seventh Letter Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

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Trav is a California-based artist who was raised on traditional letter-based graffiti. Well versed in typography, as well as the use of color, form, and line; he has adapted this diverse skill set to create an impressive new body of work. He draws much of his inspiration from hand painted signs, fashion and geometric patterns. The goal for this show is to create thought-provoking paintings that straddle the line between a traditional sign painting aesthetic, and more colorful geometric patterns reminiscent of those seen within his graffiti. The result of this pairing is somewhat of a departure from his earlier work, which was more heavily rooted in a complex graffiti aesthetic. Forgoing some of the more abstracted letter-forms, he has simplified the lettering to more easily recognizable typography. This was done in order to bring the literal messages to the forefront. Paying homage to the tradition of commercial sign painting, he paints sayings that he finds meaningful, onto wooden panels using oil-based sign painters enamel. Trav’s raw creativity, painstaking attention to detail, and mastery of color and design combine to form an exciting new body of work.

 

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Celebrating 100 years of Leica Innovation | Thursday, April 24th 2014

April 24 2014 . 08:36pm

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Launch Event Party / Celebrating 100 years of Leica Innovation
Thursday, April 24th 2014 | 7-10 PM

Leica Store Los Angeles
8783 Beverly Blvd
West Hollywood, CA 90048

Leica Chairman Andreas Kauffman will be present
to debut the new generation of Leica.

DJ Shepard Fairey

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Instagram powered photo booth
MakerBot innovation Station

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KILLSPENCER exclusive collaboration
Additional work form Van Styles, Craig Semetko, Stash

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Exclusive t-shirts with The Seventh Letter + V/SUALS

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@LeicaCraft @Leica_Camera @theseventhletter @mr_stash @van_styles @morgometry @obeygiant @instagram @makerbot @killspencer

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#LEICA100 at The Seventh Letter Flagship Store and Gallery

April 24 2014 . 11:51am

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LEICA | Celebrating 100 Years of Innovation
One night only | Friday, April 25, 2014 | 7-10pm

The Seventh Letter
Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

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Krush | LAndmarked show and print release at The Seventh Letter Flagship Store and Gallery

April 11 2014 . 08:24am

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KRUSH | LAndmarked


Opening reception: Saturday, April 26, 2014 | 8-11p
On view: April 26 – May 10, 2014

The Seventh Letter

Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

 

Print

Krush and The Seventh Letter have teamed up to produce a Limited Edition print, titled “LAndmarked“.

Released in association with the upcoming “LAndmarked” art show, this print is an illustrated, visionary look into classic Sub-Cultural locations in the Los Angeles area. Focusing on classic spots from the fading 20th Century of signage, design and typography, this print has a classic feel, that documents the subjects in a hot, dreamy, earthquake prone Los Angeles environment and tone.

3 color screen print on Speckletone paper
18 x 24 inch
Edition of 80
$60.00

Find out more at: theseventhletter.com

 

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