Looks like The Day of Sharing has begun..

September 04 2009 . 02:01am

So it begins… TDOS has started. A handful of the TDOS faithful took matters into their own hands last night – they just couldn’t wait for Black Friday. We have to applaud their target choice – Apple, the foremost purveyor of mp3 players and one of the principal profiteers in the filesharing game. They stole – scuse me, shared – 23 MacBooks, 14 iPhones, and 9 iPods in 31 seconds. Check it out:

One thing struck me when watching it – is this a kind of double agent action? Check out the iPhone framing used by the news. Does this not play as a brilliant ad campaign for Apple? The breathless reporter speaking of the value of Apple laptops, iPods, and iPhones. The repeated shots of the Apple logo. If Apple didn’t think this up they should have.

RG at TheDayofSharing.com

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