Celebrating 100 years of Leica Innovation | Thursday, April 24th 2014

April 24 2014 . 08:36pm


Launch Event Party / Celebrating 100 years of Leica Innovation
Thursday, April 24th 2014 | 7-10 PM

Leica Store Los Angeles
8783 Beverly Blvd
West Hollywood, CA 90048

Leica Chairman Andreas Kauffman will be present
to debut the new generation of Leica.

DJ Shepard Fairey


Instagram powered photo booth
MakerBot innovation Station


KILLSPENCER exclusive collaboration
Additional work form Van Styles, Craig Semetko, Stash




Exclusive t-shirts with The Seventh Letter + V/SUALS


@LeicaCraft @Leica_Camera @theseventhletter @mr_stash @van_styles @morgometry @obeygiant @instagram @makerbot @killspencer

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#LEICA100 at The Seventh Letter Flagship Store and Gallery

April 24 2014 . 11:51am


LEICA | Celebrating 100 Years of Innovation
One night only | Friday, April 25, 2014 | 7-10pm

The Seventh Letter
Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

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April 04 2014 . 09:38pm

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Last night was the beginning of a new relationship. One of the world’s oldest and most decorated camera brands Leica held its first showing with famed N.Y.C. graffiti artist Mr. Stash. Held at their Los Angeles store, they were showcasing Stash’s first ever photo works, which were featured in black and white. His images were shot in various locations ranging from N.Y. to Tokyo. Showcasing his versatility with a camera and the ability to capture various types of subjects was awesome to view through his lens. It was pretty cool to see someone known widely in one arena for his talent shift it to another medium. Free Range was cooking up some good as well as some beverages provided by Sean B. Good tunes and smiles filled the rooms along with people sharing a interest in photography as well as Leica itself. I have been to my share of photo shows usually held at galleries or store fronts and I must say adding the element of a store such as Leica for people to look all different types of camera bodies and lenses during a show makes it that much more enjoyable. Not only can people nerd out over the art itself via Stash’s work but then you can walk a few feet over and take a look at amazing tools. With David Gensler heading this new movement with Leica, it will be exciting to see what is to come over the next year for the 100 year old brand.

Photos and write up by: VAN STYLES

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STASH | SPRAYED IN FULL at The Seventh Letter Flagship Store and Gallery

March 25 2014 . 12:35am


Reebok Classic and The Seventh Letter proudly present
Opening reception: March 29, 2014 | 8-11p
On view: March 29 – April 12, 2014

The Seventh Letter
Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

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January 30 2012 . 07:35am


When Ernest Holzman (b. 1951, Mexico City) was fifteen years old, he was given his first camera; a Leica M4 with a 50 mm lens.  Originally a gift for his father from a colleague at the German Embassy, his father knew his son would put the camera to better use. Bored with high school, Holzman soon found himself walking the streets of New York, never searching for anything in particular to photograph, but always with the camera by his side.  A novice in his newfound hobby, Holzman persuaded a man he met who worked for the Black Star Agency into giving him a few freelance assignments, which lead to being published anonymously in several obscure trade publications.

As a young and ambitious photographer, Holzman would knock on doors and convince people to let him shoot in places not open to the public.  One night, after a run in with the authorities, Holzman spent the night in jail.  After his release, he returned the following day and asked the jailer for permission to photograph the intriguing inmates he had befriended. The jailer agreed, with the condition that Holzman maintain their anonymity and only shoot their silhouettes, as seen in the photograph titled SOLITAIRE.

An inspired Holzman traveled to bizarre places, lugging around his not so compact 5×7 and 4×5 cameras and a portable darkroom in the back of his car. This was just the beginning of what became a career in photography that has spanned nearly three decades.

Under Over is an intimate collection of fourteen photographs taken between 1966-1972, primarily in cities east of the Mississippi.  This will be Holzman’s first gallery exhibition of these vintage photographs.

Known Gallery
441 North Fairfax Avenue
Los Angeles, CA 90036
February 4, 2012 | 8-11p

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