Trav | END OF THE BEGINNING recap by Hypebeast.com

July 06 2014 . 08:46pm

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TRAV | END OF THE BEGINNING teaser video by @_emjay_

June 24 2014 . 01:00am


Shot and edited: @_emjay_

TRAV | END OF THE BEGINNING
Opening reception June 28, 2014 | 7-10p
The Seventh Letter Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 9003

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TRAV | END OF THE BEGINNING opens June 28, 2014 at The Seventh Letter Flagship Store and Gallery

June 24 2014 . 12:41am

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TRAV | END OF THE BEGINNING
Opening reception June 28, 2014 | 7-10p
The Seventh Letter Flagship Store and Gallery
346 North Fairfax Avenue
Los Angeles, CA 90036

Trav is a California-based artist who was raised on traditional letter-based graffiti. Well versed in typography, as well as the use of color, form, and line; he has adapted this diverse skill set to create an impressive new body of work. He draws much of his inspiration from hand painted signs, fashion and geometric patterns. The goal for this show is to create thought-provoking paintings that straddle the line between a traditional sign painting aesthetic, and more colorful geometric patterns reminiscent of those seen within his graffiti. The result of this pairing is somewhat of a departure from his earlier work, which was more heavily rooted in a complex graffiti aesthetic. Forgoing some of the more abstracted letter-forms, he has simplified the lettering to more easily recognizable typography. This was done in order to bring the literal messages to the forefront. Paying homage to the tradition of commercial sign painting, he paints sayings that he finds meaningful, onto wooden panels using oil-based sign painters enamel. Trav’s raw creativity, painstaking attention to detail, and mastery of color and design combine to form an exciting new body of work.

 

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