PUSH + THE SEVENTH LETTER + SPY OPTICS

November 29 2011 . 07:05pm

CARLSBAD, Calif. – SPY Optic today announced the release of its SPY + TSL + PUSH Platoonsnow goggle. The collaboration marks the first in a series curated by The Seventh Letter Crew, a Los Angeles-based collective that produces avant-garde street art and clothing designs.

The Seventh Letter crew applied member Push’s signature style on every available square millimeter of its inaugural SPY goggle, including TSL patching, a collaborative lens print and a Pusher tag inside the strap. The goggle comes with a free bonus collectible Pusher keychain designed to add style points to anyone’s favorite coat or key ring.

“The Seventh Letter crew is insane and Push absolutely slayed it… his art is next-level,” says Kevin Casillo, SPY snow segment manager. “The Platoon was a natural fit for this collaboration, it’s our pinnacle goggle, and we wouldn’t have The Seventh Letter logo on anything but the best-performing eyewear around.”

A new Seventh Letter artist will be featured each season, yielding a completely unique and collectible goggle. (Keep your eyes peeled for the next one.)

This goggle will be available at store.theseventhletter.com in next 2 weeks.

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