Somehow, I doubt that Paul Thomas Anderson is going to love this so much that he’ll grab it to hang in his house the way Murakmai did with Augor and Revok’s piece a couple of weeks ago.
Shelley Leopold got this picture of an excellent billboard liberation project done by Augor at Melrose and Mansfield. The There Will Be Blood imagery just barely survives with the logo, fire and Daniel Day-Lewis facing away, watching Augor’s letters come to life.
If you want to see it in person, better get there fast. With the Oscars coming up, the studios probably won’t find this in the least bit amusing.
Eight Oscar nominations, a healthy box office gross and a popular catch phrase was not enough for There Will Be Blood. Now it sports the coolest billboard in town. The altered ad, located on Melrose and Mansfield, is another great piece of art by LA’s own AUGOR.
The integration of the tag with the actual imagery of the billboard is excellent. Notice how America’s favorite bowler sits on the skull; as if Paramount Vantage’s marketing meant it that way.
Go check it out before its replaced by a Cucuy en la Mañana picture.